Coffee Break Blogging

Oct 31, 2018

A lead magnet squeeze page is like an island unto itself. It won’t have any top nav menu. No sidebar. No links to social media profiles. At most, it will have the typical boring links to your privacy policy and terms of service in the footer. At the top, it might have your logo. Also, most of the time, you would hide...

Oct 30, 2018

In case you’re wondering, here’s some fairly typical opt-in rates for various types of forms:

• Typical blog sidebar opt-in form will typically not convert much better than 1%-2%.
• A contextual opt-in form inside a blog post (aka content upgrade) can convert anywhere from around 5% up to 12%. I’ve had them go as...

Oct 29, 2018

Here's our weekly update for 10/25/2018. For #ASKBMA this week, I'm answering:

• Transitioning from single products to a membership
• Daily blogging and building up to 25k subscribers BEFORE you monetize? Whuh?!
• How many blog posts do you need to launch?

Also on the agenda...

• The latest on The Daily
• An update on the...

Oct 26, 2018

Building your email list is always a marathon, not a race. It is a constant effort and something that you’re always doing.

And, if all you do it throw up an opt-in form with a single lead magnet and then waiting it out, you’re just not doing it right. We’ve already talked about how you can magnify your list...

Oct 25, 2018

If you’ve not yet read my flagship blog post on The Redwood Strategy, I recommend you do now. It should be very clear that I’m big on the long-term use of a blog post.

I like to build leverage… not a hamster wheel.

In that post, too, you will see a content upgrade.

A content upgrade is simply a lead magnet which...