Aug 29, 2015
The concept of the "funnel" has been used in sales for years. And it is quite possible that you've heard the idea of the sales funnel before. In this episode of CBB, I outline what I call the blog profit funnel.
This is the sales funnel adapted to what I believe is the best version of it for a blog-based online...
Aug 26, 2015
The first and possibly most fundamental concept to understand in order to build a profitable blog is the transformation.
Everything begins with the transformation. Product/market fit is determined by the transformation that your audience is looking to achieve.
Aug 22, 2015
As we begin our series on monetization and the business side of blogging, we simply MUST address the topic of banner advertising. Banner ads is usually the default way to monetize a blog. It just so happens to also be the DUMBEST way to go about it.
In this episode, I'm going to make it very clear where I stand on...
Aug 19, 2015
In this episode, we take one of our "pit stops" to look at the bird's eye view of what we're doing on this podcast, where we've been - and where we're heading.
Based on the 7 Stages of Building An Online Business, this podcast goes in chronological order - to show you how to build a blog-centric online business from...
Aug 15, 2015
Traffic has changed - big time. And many bloggers haven't realized it yet. In this episode, we talk about the new world of blog traffic and why your monetization strategies have EVERYTHING to do with how you're going to get traffic to your blog.
Driving traffic to your blog is actually a secondary priority. The model...