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Coffee Break Blogging

Hello.

Jan 30, 2016

You've probably heard it a number of times by now...

"The money is in the list".

Great. Cool. But, what does that mean? And why is it true? Does it mean you're just constantly pitching to your list?

No, not at all.

If you back up to the last episode (#148) where I once again gave the bird's eye view of how this whole...


Jan 27, 2016

Periodically, I feel I need to go back and revisit the "big picture" about how a blog actually makes money.

See, most people who start a blog with the intention of monetizing it do it with certain expectations in mind. Usually, it has to do with talking "about" something they find interesting, building a big community...


Jan 23, 2016

In the 4th (and last) installment of this 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

  • Sense of Belonging / Community
  • Current Events
  • Scarcity
  • Controversy

Understanding...


Jan 20, 2016

In the third installment of what will be a 4-part series, again we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

  • Anticipation
  • Status
  • Social Proof
  • Reference Points

Understanding these...


Jan 16, 2016

In the second installment of what will be a 4-part series, we will discuss conversion triggers. In other words, we will talk about the psychological principles behind much of the marketing you see today and why they work.

Today we discuss:

  • Stories
  • Simple & Easy
  • Common Enemy
  • Curiosity

Understanding these "triggers"...