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Coffee Break Blogging

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Sep 30, 2015

Your entire business strategy depends on having effective products to offer to your audience. Preferably, more than one. And in order to do that, you need to be able to create these things quickly and effectively.

In this episode of Coffee Break, we're going to talk about how to SPEED UP product creation.

We'll...


Sep 26, 2015

Coming straight off an important discussion about how to build the different learning styles into your training products (see episode 118), we're now going to move into some of the specifics on how to create an awesome online training course.

How can you make the course truly effective? How can you alleviate confusion?...


Sep 23, 2015

If you're going to create informational training products that SELL, you're going to need to make it effective. With that in mind, you need to pay some attention to specifically engineering your product to get the stated result on the receiving end: your student.

To do that, we need to look at the different learning...


Sep 19, 2015

Most people create the product they think will be wanted and loved... then proceed to make the sales page and offer afterward. This can result in a flop.

In my opinion, the best way to do this is to start with your offer and then create the product to match it.

But, what goes into creating the offer?

In this episode,...


Sep 16, 2015

Hello there! Welcome back to Coffee Break Blogging where we are going to be talking today about creating an awesome information training product. And if you're in the business of creating training products (or plan to be), this is an important episode.

I've been creating information training products for over a decade...