Feb 28, 2015
It is all too easy to develop tunnel vision on your own blog. After all, you made all the decisions about it and you spend more time looking at it than anybody else. But, it is VERY easy to assume that your blog is going to strike others the same way it does you... and it isn't always true. User testing is how you...
Feb 25, 2015
Well hello... welcome back to Coffee Break Blogging Episode 58!
The most effective opt-in strategy I've ever used on my blog was the content upgrade strategy. It out-performs every other list building strategy out there. In this installment of our series, we'll discuss what the content upgrade strategy actually is and...
Feb 21, 2015
Hello there! Welcome back once again to Coffee Break Blogging. :-)
Choosing which colors to use on your blog should be more strategic than simply what looks pretty to you. Your color choices should be guided by the emotions that you want your blog and your brand to convey. So, it is useful to understand the psychology...
Feb 18, 2015
Hello there! Welcome to this episode of Coffee Break Blogging. This is no. 56 and in this one we are going to talk about your blog's bounce rate and how to reduce that bounce rate.
Bounce rate is one of those numbers which always shows up in your site stats... and you can't help but wonder what you should do. Is your...
Feb 14, 2015
Your blog's design is about a hell of a lot more than just what looks pretty.
When you're setting up your blog in a strategic way to accomplish your business goals, it needs to be designed to CONVERT. To do that, you need to understand how a reader's attention lands and FLOWS across the site - and then design your...